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Boulevard

For brands, wholesalers & distributors

grow with
boulevard.

Your range has places to go.

We sell your products through our marketplace accounts and buy from you to fulfil customer demand.

Purchase request from Boulevard

Example product · 24 units requested

Awaiting supply partner confirmation

Illustrative example · products shown are illustrative

New brand or product?Explore Launch Coming soon

Boulevard at a glance

founded
2016
major retailers and marketplaces sold through
20+
product categories
15
countries Boulevard has delivered to
120
Winner, Scale Up Entrepreneur of the Year 2023 — The Allica Bank Great British Entrepreneur AwardsFinalist, The Innovation Award 2023 — British Business Excellence Awards, Lloyds Bank

Channels Boulevard has sold through include

  • B&Q
  • eBay
  • Tesco
  • Decathlon
  • Matalan
  • Robert Dyas

Figures describe Boulevard's trading since 2016. The channels and countries available for your range are agreed product by product.

The journey

Where your range goes with Boulevard.

You supply the products. Boulevard sells them through its own marketplace accounts and buys from you to meet customer demand. Five moments, one partnership.

1 / 5 · Your range

Illustrative example

Garden lantern

Example product · ref. EX-018

Material
Black metal, glass
Size
30 cm
Light
Warm white
Supply
Stock & lead time shared

Let's see where your range could go.

Become a supply partner

The Opportunity View

See your range differently.

A product is the beginning. Explore what a useful next step could look like.

Elevate brings together

  • 01PerformanceWhat is selling, and where to focus
  • 02OpportunitiesProducts, channels and listing gains
  • 03AdvertisingSupport the right products
  • 04ReportingWhat changed, what next
  • 05Automated purchase requestsQuantities, dates and status
Explore each Elevate capability

Elevate portal features are being rolled out with our supply partners. Your Boulevard contact will confirm what is available for your account.

Your range · Home & garden

  • Terracotta planterEX-014
  • Garden lanternEX-018 · selected product
  • Outdoor folding chairEX-023

One familiar product. Three different possibilities.

elevateListing tools

Make the details do more.

Before

Garden lantern

A clearer product title

Garden lantern — black metal, warm white light, 30 cm

Why it matters: Accurate material, size and light colour help customers understand the product before they buy.

Next: Confirm the details and review the listing with Boulevard.

Your range. Our marketplace reach.

Illustrative products and workflows

Listing improvement example selected.

Let's explore the opportunity in your range.

Become a supply partner

Who you'll work with

The people behind your next opportunity.

Good technology. People you can talk to. Boulevard has sold since 2016 on its own platform, Eiger, and you work directly with the team running it.

Meet the full team
  • Dom Portman, Founder & Managing Director

    Dom Portman

    Founder & Managing Director

  • Dean Russell, Chief Operations Officer

    Dean Russell

    Chief Operations Officer

  • Jack Steggles, Chief Revenue Officer

    Jack Steggles

    Chief Revenue Officer

  • Sophie Portman, Head of New Business

    Sophie Portman

    Head of New Business

Recognition

  • Winner — Scale Up Entrepreneur of the Year 2023, The Allica Bank Great British Entrepreneur Awards
  • Finalist — The Innovation Award 2023, British Business Excellence Awards (Lloyds Bank)
Read supplier success stories

Two programmes

The right route for where you are.

Elevate is open to established brands, wholesalers and distributors now. Launch, for new brands and products, is coming soon.

Upcoming programme

Coming soon

Launch

For new brands and products. Launch is planned to bring preparation, listing and pricing tools, with optional storage and fulfilment, as paid services. Pricing has not been announced.

Elevate and Launch compared
AreaElevateLaunchComing soon
Best suited toEstablished brands, wholesalers and distributorsNew brands and products preparing to enter the market
Main focusDeveloping marketplace sales and the supply partnershipPreparing products and getting started
Selling accountsBoulevard's marketplace accountsBoulevard's marketplace accounts when Launch opens
Listing toolsPart of ElevatePlanned as part of Launch
Storage and order fulfilmentOptional service, by arrangementPlanned optional service
Next stepBecome a supply partnerRegister early interest

Questions

Straight answers.

Grow with Boulevard

Become a Boulevard supply partner.

Tell us about your range. We'll review the opportunity and discuss the next steps.

Next stopElevateSee how Elevate keeps you close to performance.