Making marketplace selling simpler — since 2016.
Boulevard sells across leading marketplaces and buys from the brands, wholesalers and distributors that supply it. Our aim is simple: help good products reach more customers, with less effort for the people behind them.

Boulevard at a glance
- founded
- 2016
- major retailers and marketplaces sold through
- 20+
- product categories
- 15
- countries Boulevard has delivered to
- 120


Channels Boulevard has sold through include
- B&Q
- eBay
- Tesco
- Decathlon
- Matalan
- Robert Dyas
Figures describe Boulevard's trading since 2016. The channels and countries available for your range are agreed product by product.
Leadership
The people behind Boulevard.
Marketplace, retail, operations and technology experience — the team you will work with as a supply partner.

Dom Portman
Founder & Managing Director
Founded Boulevard in 2016 and has led its growth, including partnerships with major e-commerce platforms powered by Boulevard's own technology platform, Eiger.

Dean Russell
Chief Operations Officer
Leads the commercial team and its relationships with key stakeholders. With Boulevard since its early days.

Jack Steggles
Chief Revenue Officer
Expands Boulevard's reach across new marketplaces and international territories, and manages the data team.

Connor Anderson
Chief Technology Officer
Leads Boulevard's technical infrastructure and the evolution of Eiger, making onboarding of suppliers and marketplaces efficient.

Sophie Portman
Head of New Business
Grew Boulevard from a single-category seller into a partner for brands across many categories, and directs retail partnerships.
Advisory board

Kayar Raghavan
Advisory Board
Known as Rags, spent his career in banking, including as a Senior Global Executive at Citibank. An investor in Boulevard and corporate advisor.

Greg Tufnell
Advisory Board
A retail career including CEO at Mothercare, MD at Burton and Director at Next. A corporate advisor to Boulevard.

Grow with Boulevard
Become a Boulevard supply partner.
Tell us about your range. We'll review the opportunity and discuss the next steps.