OUR TEAM
Focused, Passionate & Together
Since opening our doors, Boulevard has developed and grown, mostly because of our exceptional team. We’re proud of our staff’s abilities to contribute their unique experience and skills to our continuing success.



DOM PORTMAN
Founder/ MD
Dom graduated in 2012 with a first class honours degree in Psychology and went on to launch Boulevard in 2016. The company now has a growing team of 47 and two distribution centres, with sales and order fulfilment run by the company's leading tech platform, Eiger.
KAYAR RAGHAVAN
Advisory Board
Kayar, affectionately known as Rags, spent his highly successful career in banking, with roles including Senior Global Executive at Citibank. Rags is now a serial angel investor and as well as being an investor in Boulevard, Rags acts as a corporate advisor.
GREG TUFNELL
Advisory Board
Greg has had a highly successful career in retail with roles including CEO at Mothercare, MD at Burton and Director at Next. Greg is a corporate advisor at Boulevard, bringing with him extensive knowledge of retail.
NOP MANN
Finance Manager
Joining in 2019, Nop's career highlights have included lecturing for two years on international finance and banking at Prince of Songkla University in her home country Thailand. Nop has a keen eye for detail and using financial intel to influence business direction.




SOPHIE PORTMAN
Head of New Business
Sophie joined Boulevard in 2020 to expand B2B links following a successful 5 years at construction firm Speller Metcalfe as Marketing Manager, where she formed and led the knowledge series, an industry leading series of CPD accredited events.
LOUIS WARD
Head of E-Commerce
Louis is a spreadsheet whizz and has held previous e-commerce/ tech roles, most recently with Apple. Louis manages individual product lines with a keen eye for data and compliance, post-launch. He also manages Boulevard's growing sales channels.
JASON MOORE
Lead Software Engineer
Jason joined Boulevard in 2021 as part of the ever-growing Development Team.
Jason is a Student Pilot and joins us from a role as a Senior Software Engineer for a London based company specialising in a SaaS platform for 3D printed models.
G REIS
Software Advisor
G joined Boulevard in 2020 as a tech advisor, following other senior tech roles such as prinicpal lead engineer for Chip, managing a team of developers on an AI led savings app.



GARY VINCENT
Business Development Manager
Gary is well known in the toys & games and partywares industries having spent his career in business development roles for large distributors including Bristol Novelty. He now works with Boulevard's suppliers to ensure operational efficiency year round.
LUCY BLIGH
CX Manager
Having spent time as an account executive for a merchandising company, Lucy joined Boulevard as a customer service advisor, before becoming a manager in 2020. She assesses all points of contact with customers regularly, maintaining Boulevard's outstanding customer service.
CONNOR ANDERSON
Head of Operations
Connor initially joined Boulevard as a warehouse assistant in 2017. Having dedicated time to understand the tech systems being built, he has played a key role in development. He manages the throughput of orders in Boulevard's DC's and advises on tech developments.




LYNDSEY PROBERT
DC Manager
Lyndsey manages Boulevard's 34,000 product distribution centre in Warndon, Worcester. She oversees all functions of the DC and advises senior management on performance.
AURELIA COX
Operations Manager
Aurelia was Boulevard's first employee back in 2016! Today, she works alongside Connor as Operations Manager, taking a lead on courier management and resource planning.
HEATHER PORTMAN
HR Manager
Heather ensures Boulevard's talented team are in a friendly and safe environment, maintaining compliance with all legal HR requirements.
LUKE BENNETT
Admin Manager
Luke has been at Boulevard for three years and manages the processing of orders daily with Boulevard's suppliers. He takes a very structured and organised approach to his work, assessing and dealing with any tickets raised by the DC's..




DEAN RUSSELL
Senior Business Development Manager
Dean initially was CX & office manager at Boulevard for 18 months, passionately growing the company's product range and ensuring customer experience was outstanding. Today, he is a senior BDM and a first point of contact for new partner manufacturers and distributors.
JAMES LUSH
Strategic Account Manager
James joined Boulevard in 2021, having previously held a similar position at OneAV in Malvern, UK. James has previously been a senior BDM and is now responsible for maintaining and optimising existing accounts.
BECKY TATHAM- STONE
DC Assistant Manager
Becky has been with Boulevard since 2017 and overseen the opening of two distribution centres in her role of Assistant Manager. She runs many shifts throughout the year, ensuring orders are dispatched on time.
VAISHALI PAREKH
Data Analyst
Vaishali graduated University of Birmingham in 2017 and is a talented data analyst. She joined Boulevard's data team in 2021, equipping the business with quality intelligence through data.



SCOTT BABINGTON
Product Data & Compliance Exec
Scott manages Boulevard's product data and compliance on marketplace listings. His role has a big impact on the SEO and uptime of product listings. He has a keen eye for detail and loves a spreadsheet!
PAUL COLLEY
Software Dev
Paul joined Boulevard in 2020 as a developer, having completed an OU degree. He works with the tech team on the pipeline of continuous improvements being made to Eiger, the company's software platform.
JODIE ELISE-HAWKSWOOD
PO Assistant
Jodie joined Boulevard in 2021 and works within Boulevard's Supply Chain department, placing daily orders with partnered businesses and checking purchases orders using the company's software platform.
LUCY REED
Accounts Assistant
Lucy is a finance graduate who has recently joined Boulevard. Her role is to input data and report to the finance manager and commercial manager to influence business intel.




TAHA FAWZI
Data Analyst
Taha graduated from the University of East London in 2020 with a Master Degree in Data Science. He joined Boulevard in 2021, applying his skills and knowledge to provide valuable insights to the Data Analysis team and the wider business.
DAREN JACKSON
DC Supervisor
Daren joined Boulevard in 2017 and has overseen shifts at both DC's, memorably running Boulevard's first ever overnight shifts in Q4 2020.
KELLY RODGERS
DC Supervisor
Kelly joined Boulevard in 2020 as DC supervisor. She has overseen the adoption of new processes and procedures as well as running many shifts for teams of up to 20.
ALICE WHITE
Admin Assistant
Alice is Boulevard's all rounder - she has worked on returns, CX and admin since joining in 2018. Today, she typically works in the CX team, ensuring customers receive an industry leading level of service.




JACK STEGGLES
Senior Data Analyst
Jack is Boulevard's first member of the Data Analysis team. He has initiated and overseen the implementation of various data analysis and optimisation processes since joining in 2021.
ZOEY ARNOLD
Data Analyst
Zoey joined the team in 2021 from Npower where she worked as a Business Analyst. She has previous experience in process mapping and analysing data. Zoey works closely with Jack to identify and optimise targeted product opportunities.
GRACIE JARMAN
Business Development Manager
Gracie joined Boulevard in 2021 as part of our Product Data team. Gracie now works on bringing in new suppliers and onboarding new products from a wide range of categories.
NIK ZIKKING
Business Development Manager
Nik joins Boulevard from a background in Brokering and Account Management. Nik has a wealth of experience in Sales and negotiation and, like Gracie, is responsible for sourcing and onboarding new suppliers.



ADAM ALI
New & Exclusive Business Development Manager
Adam joined Boulevard in 2021 as the first member of the New & Exclusive team. Having completed a degree in Business Management and a Masters degree in Business Computing, Adam now works alongside Jess to launch and promote new brands/products on marketplaces.
JESSICA SMITH
New & Exclusive Business Development Manager
Having worked in previous roles in Business Management, Jess joined the New Business team in 2021. Jess works closely with brand owners to facilitate the launch and promotion of new brands and products across marketplaces.
TOM PHILPOTTS
Product Data Supervisor
Tom also joined Boulevard in 2021 from a previous role as a Software Support Executive. Tom was the first member of our Product Data team and now supervises Product Data Executives working with data from new and existing suppliers.

PLUS...
OUR DC & CX TEAMS
Boulevard have many ethically employed, talented and hard working distribution centre and CX assistants.
